will be available on via cable set-top box for the first time, thanks to a new deal between Netflix and Virgin Media
in the U.K.
Bloomberg is reporting
that Virgin subs who use Tivo
as a set-top box will be able to access the Netflix app. Subscribers searching for content will be able to search for a title whether it is on a TV channel or the streaming service.
The Netflix-Virgin tie-in will be rolled out immmediately to 40,000 subs before expanding out to all 1.7 million Virgin subs who use Tivo hardware.
Virgin is owned by Liberty Global
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