In addition to RMG's primetime lineup, there will be a special emphasis on exclusive event broadcasts, which includes 50 hours of "live" broadcasting around the Wrangler National Finals Rodeo in December, RFD-TV's annual Rose Bowl Parade telecast, and RFD-TV's THE AMERICAN, the largest one-day $2-million dollar rodeo taking place March 2nd at AT&T Stadium in Arlington, Texas.
"This is a real game-changer for us," stated Patrick Gottsch, who first launched RFD-TV in December of 2000, in a statement. "I am so impressed with the team in place at Sony Pictures Television and their enthusiasm for this project. SPT's experience and organization will add tremendous value to RMG's advertising sales efforts, and build on the success of the large and growing audience, for both our television and radio properties."
© 2013 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC