Under the offer, filmmakers must grant Vimeo an exclusive digital window for 30 days or until the website recoups the $10,000 (in U.S. dollars). After that, the website will provide its standard 90/10 revenue split, with 90% going to the content owners. Filmmakers will still be able to pursue traditional distribution vehicles as well as other online platforms after the exclusivity window.
SEE ALSO: Toronto International Film Festival Completes Lineup, Highlights Musical Offerings
The Vimeo On Demand service lets filmmakers set price, viewing format (stream or download) and geographical availability. Since the company bowed the service in March, Vimeo On Demand has grown to a global catalog of more than 2,000 titles.
Vimeo's service is aimed at giving indie filmmakers a new distribution option, CEO Kerry Trainor said. "Instead of having it be binary -- either traditional theatrical, DVD or cable VOD, or nothing -- we are excited to offer the platform either as a primary avenue or as a complement to other windows," he said.
The company has just started to approach TIFF filmmakers about gauging their interest in the program, Trainor said. TIFF runs Sept. 5 to 15, 2013, and will present 366 films (including 288 features, of which 146 are world preems).
New York-based Vimeo, founded in 2004, is a unit of IAC. The website has 20 million registered members and reaches more than 100 million unique viewers monthly.
Separately, Toronto International Film Festival is working with YouTube to screen the 40 films in its Short Cuts Canada program at YouTube.com/TIFF 24 hours after their fest premieres and to be available until Sept. 19, 2013.
© 2013 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC