After backing the "Iron Man" films, Audi of America has signed on to support another Marvel comicbook character: Wolverine.
The German automaker has launched a campaign around 20th Century Fox
's film, that brings Hugh Jackman
back to the bigscreen as the Wolverine on Friday. In the movie, directed by James Mangold
, Wolverine heads to modern day Japan where he faces a host of unexpected and deadly opponents.
Audi's marketing campaign includes a trailer that features a high-speed light painting using the headlights and tail lights of the 2014 R8 V10 Spyder sand the Ducati Diavel Cromo motorcycle. Both are featured in the film. A Canon EOS
C300 digital camera captured the images that are meant to create Wolverine's Adamantium claws with light.
SEE ALSO: How Audi Upstaged Mazda's 'Star Trek' Campaign
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