The $130 million-plus movie, starring Ryan Reynolds and Jeff Bridges, may only draw $11 million this weekend at the box office, according to early estimates, making it the latest in a strong of recent Hollywood flame-outs.
Another analyst points out that, as of Friday afternoon, "R.I.P.D." is 10% behind "Scott Pilgrim vs. the World," which only earned $10.5 million its opening weekend.
FILM REVIEW: "R.I.P.D."
The lightly-marketed supernatural pic, about a dead cop who joins a police force in the afterlife, had been tracking in the weeds all year. Universal recently pointed out that the crowded weekend, not to mention strong summer holdovers, would make competition "fierce" for the picture.
Still, the chilly reception is a wake-up call for Hollywood. "R.I.P.D." follows recent fiascoes "The Lone Ranger," starring Johnny Depp, "Pacific Rim" and Will Smith's "After Earth," all of which were non-sequels.
As for Universal, the studio was having a very strong 2013 until "R.I.P.D.": "Fast & Furious 6" earned a massive $700 million worldwide and most recently, "Despicable Me 2" dominated worldwide markets.
Opening in 10 international locations Friday, "R.I.P.D." was co-produced by Original Film and Dark Horse Entertainment.
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