They're just choosing to show him off one body part at a time.
Comic-Con, reveals the scaly tail of Godzilla in the film with military helicopters hovering around it.
While Sony's campaign for Emmerich's film was heralded for its hype, it too relied on massive body parts to build buzz.
Legendary is making a big push for "Godzilla" at Comic-Con, in San Diego, promoting the film during a presentation on Saturday, during which it will reveal new footage. It also is producing the "Godzilla Encounter" -- designed as part museum and theme park attraction -- outside the San Diego Convention Center.
SEE ALSO: 'Godzilla Encounter' Teases Return of Japanese Icon on Big Screen
Legendary and WB's "Godzilla" is set to bow May 16, 2014, directed by Gareth Edwards. The film stars Bryan Cranston, Aaron Taylor-Johnson and Elizabeth Olsen.
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