Apple is in early discussions to acquire motion-sensing chip startup PrimeSense, whose technology is used in Microsoft's Xbox Kinect attachment, according to a published report.
Calcalist reported Tuesday. Top Apple engineering execs visited Tel Aviv, Israel-based PrimeSense in early July, according to the report.
Apple and PrimeSense did not immediately respond to a request for comment.
PrimeSense, based in Tel Aviv, Israel, has raised about $50 million from investors including Canaan Partners, Silver Lake Sumeru, Gemini Israel Funds and Genesis Partners.
Separately, Apple has been rumored to be talks with pay TV providers, including Time Warner Cable, about providing access to their video services through the Apple TV set-top.
In another more recent rumor, Apple is aiming to put together some kind of service that will let consumers skip TV ads for a premium -- and in return, Apple would compensate networks for the lost revenue.
There's also been long-running speculation that Apple has designs on an integrated HDTV. Apple execs have acknowledged their interest in the TV segment generally, with CEO Tim Cook saying the company has "a very grand vision" for television.
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