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Under Armour exceeds earnings expectations in first quarter
Under Armour exceeds earnings expectations in first quarter

Under Armour launched a new marketing plan earlier this year, touting its up-and-coming athletes and most innovative products in an intense but short burst they called “a brand holiday.” It appears to have paid off. The Baltimore-based athletic apparel maker delivered better than expected financial results for the three months ended March 31. Under Armour’s income of 7 cents per share income topped analysts’ consensus estimates of 3 cents a share as its revenue jumped 23 percent. Shares of Under Armour closed at $56.41 a share, up 74 cents or 1.3 percent in New York Stock Exchange trading. The company’s income did drop 47 percent, to $7.8 million in the...

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