Under Armour might start collaborating with smartphone maker Samsung Electronics Co. on wearable fitness devices, according to a South Korean news report.
Yonhap News Agency cited market sources in a Wednesday report that said the de facto heir of the South Korean Samsung Group, Lee Jay-yong, met with Under Armour CEO Kevin Plank this month in Seoul.
The two business leaders "reportedly discussed ways of countering impact from collaboration between Apple Inc. and Nike Inc. in the wearable devices sector," Yonhap News said.
An Under Armour spokeswoman did not respond to a request for comment.
"Samsung does not comment on rumors or speculation,"...