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Microsoft opens specialty store at Columbia mall

Microsoft opens specialty store at Columbia mall

Microsoft's first specialty retail store in Maryland opened Thursday morning inside the Columbia mall to a queue of approximately 100 eager shoppers.

The open air kiosk-style store, which is one of 93 across North America, is located in the mall's center court on the lower level, and resembles a holiday "pop up store" that operated in center court from December 2012 to February 2013.

The store, which has 12 employees, offers the company a physical presence to sell its products – which includes XBOX, Windows Phones, PCs, and the Surface tablet – as well as provide customers technical support and assistance.

"Microsoft wants to have a large...