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Led by boozy root beer, 'hard soda' trend now in full swing

Led by boozy root beer, 'hard soda' trend now in full swing

When Not Your Father’s Root Beer first landed at Total Wine and More's shelves last spring, the alcoholic soda was a minor hit, selling roughly five cases per week — on par with the Towson store's popular India Pale Ales. But after a month, word had clearly spread.

"Over the summer, we were doing over 100 cases a week when it was available," said manager Tom Becker. "They couldn't keep up with the production, so they ended up sending it in cans to supplement the bottles."

Since signing a distribution deal with Pabst Brewing Co. last March, Small Town Brewery’s Not Your Father’s Root Beer from Illinois has launched the latest...

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