Aqua Sphere CEO Don Rockwell says he had no idea that Michael Phelps, the most decorated Olympic athlete of all time, would come out of retirement when the swimming equipment manufacturer sought earlier this year to partner with him.
Talk about added value.
"We would have been happy to have him" even if Phelps had not created a massive buzz in the sport by returning to competitive swimming, Rockwell said Tuesday. Phelps will compete in the U.S. Swimming Championships beginning Wednesday in Irvine, Calif.
Aqua Sphere, based in Vista, Calif., announced Tuesday that Phelps — who had long been affiliated...