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Boutique brands

Boutique brands

The moment she spotted the suede purple-and-cobalt heels by Jeffrey Campbell, Lindsay Hall fell in love. When she learned that the shoe was designed in collaboration with Hampden boutique Ma Petite Shoe, the lure of exclusiveness sealed the deal. "I had to buy them," she said about the gem-toned 31/2- inch platform heels. " I wore them out that night, and everyone freaked out. They thought they were amazing." By teaming up with designers, local boutiques are hoping to capture a glimmer of the magic experienced by national retailers such as Target and H&M , which have had great success with designer lines created exclusively for their stores. While national retailers...

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