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Crisis Text Line: Big data helping solve big problems

Crisis Text Line: Big data helping solve big problems

The text message to a DoSomething.org staffer read: "He won't stop raping me. He told me not to tell anyone." Those words quickly made their way to Nancy Lublin, the CEO of the New York City-based youth empowerment group, which runs do-good campaigns by text, like initiatives for gender-neutral bathrooms and sharing tips to prevent texting while driving. Lublin's staff had received a few messages — concerns about bullying and the like — unrelated to their campaigns, but "that one message stopped me in my tracks," Lublin said. "It was like being punched in the stomach. The first rule of marketing and sales is: Go where demand is. People...

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