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Real Estate Buyers

Home marketing in a digital age: what really matters

Home marketing in a digital age: what really matters

Twenty years ago, if potential homebuyers wanted to check out the inside of a home for sale, they almost always had to get in the car and head to an open house. Photos were limited. Videos were nonexistent.

Today, things have changed — and they continue to evolve.

“Fifteen or 20 years ago, the Internet barely existed,” says Brian Pakulla, a Re/Max Advantage Realty agent in Howard County. “By 2005, everyone had embraced it, and in the past 10 years, we’ve been fine-tuning the Internet approach.”

That approach is heavily visual. In 2013, according to the National Association of Realtors report, 89 percent of homebuyers used websites at some point during the home search...

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