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Peter Franchot

Powdered alcohol faces stiff opposition

Powdered alcohol faces stiff opposition

Imagine: You've spent all morning and most of the afternoon on a hiking and kayaking trip, your muscles aching that good kind of ache and your folding chair calling to you as you return to camp in the orange-shifted light of the early evening. If there is just one thing that would hit the spot right now, you think in this hypothetical outdoors experience, it would be a cosmopolitan cocktail. But that would require having lugged some bottles along, vodka and cranberry. Wouldn't it be cool, you wonder, if you could just mix up a cocktail with a powder and some water as if you were making Kool Aid? That's the scenario being presented to consumers by Lipsmark, the company...