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Even as Trump shoots back, Under Armour CEO’s departure from panel may aid brand, analysts say

Even as Trump shoots back, Under Armour CEO’s departure from panel may aid brand, analysts say

President Donald J. Trump labeled Under Armour founder Kevin Plank and several other CEOs as “grandstanders” for resigning from a White House advisory committee, but analysts say the exits may help their brands.

“If you’re a corporation that either employs or has a customer base that has more liberal or centrist values, being on a Trump committee is a liability,” said Maurice Schweitzer, a professor at the University of Pennsylvania’s Wharton School.

On Tuesday, Trump reacted on Twitter to the departures Monday of Plank, Intel CEO Brian Krzanich and Merck CEO Kenneth Frazier from his manufacturing jobs advisory council.

Amid widespread criticism that Trump did not...

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