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Lyndon B. Johnson

Mckesson adds social media to mayor's race; Warnock buys into TV

Mckesson adds social media to mayor's race; Warnock buys into TV

In terms of media, Baltimore's mayoral election went from boring to potentially one of the most fascinating local races in the country with the last-minute entry of civil rights activist DeRay Mckesson on Wednesday night.

The Black Lives Matter member, called a "social media emperor" by presidential candidate Hillary Clinton, became the 13th and final Democratic candidate in the primary race that has traditionally determined the winner in the general election.

With only two candidates on TV with traditional ads — businessman David L. Warnock and state Sen. Catherine E. Pugh — and others online with videos that mimic television ads, such as Councilman Nick...

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