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The NRA is getting trounced by Stoneman Douglas students in the PR battle over gun control

The NRA is getting trounced by Stoneman Douglas students in the PR battle over gun control

The National Rifle Association, long considered one of the most powerful and professional lobbying groups in the world, is losing a crucial public relations battle to a bunch of teenagers from Florida.

And the PR victories by the students of Marjory Stoneman Douglas have translated into concrete change in recent days — more change than we have seen in the wake of any other mass school shooting of the last few years.

On Wednesday, Dick’s Sporting Goods, one of the nation’s most popular sports retailing chains, announced that it would no longer sell assault rifles like the AR-15 that left 17 dead at the high school in Parkland, Fla., Feb. 14. Nor will Dick’s sell any guns at all...

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