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Edward M. Burke
The smell of success
The smell of success

Lately, it seems you don't have to be anywhere near a garden to stop and smell the roses. Smell is the latest way that businesses are attempting to woo customers, whether it be the scented candles at Hampden shop In Watermelon Sugar, the vanilla and cloves wafting through the air at Williams-Sonoma, or the pungent smell of colognes at trendy clothing chains. Technology to spread the scents have become more elaborate and includes a device that pumps fragrances through ventilation systems. And it's all in an effort to create scent branding that helps to attract and keep customers. It worked on Tracy Spence, a nurse anesthetist from Evergreen, who was shopping recently at In...

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