Starting June 10, WFTV will offer a 4 p.m. newscast and "Family Feud," hosted by Harvey, at 4:30. The station announced the changes Wednesday afternoon.
"The Dr. Oz Show" will shift to 3 p.m. weekdays. Harvey's talk show, which airs at 3, will move to 9 a.m. and replace Jeff Probst's canceled talk show.
The moves are long-term, WFTV General Manager Shawn Bartelt said. "Dr. Oz should be strong in the 3 p.m. time period with the 'General Hospital' lead-in," she said. " 'Feud' performs well with both women and men viewers. And our Eyewitness News viewer will know they can get the jump on major news, breaking news and weather at 4."
The moves could help bolster WFTV's 5 p.m. news, which fell behind WESH-Channel 2 and WOFL-Channel 35 in the 25-to-54 age group during the May ratings period.
WESH has enjoyed ratings success in reaching the 25-to-54 age group, the most important to news advertisers, at 4 p.m. with a one-hour newscast.
Veteran WFTV anchors Opsahl and Salt will lead the 4 p.m. news. Chief meteorologist Tom Terry will give the latest weather.
Bartelt said the moves "will give us the opportunity to serve our viewers in a more comprehensive fashion."
Bartelt and news director Matt Parcell announced the changes to the staff Wednesday. Parcell said viewers can expect more investigative reporting and analysis of the upcoming George Zimmerman trial.
For years, WFTV news enjoyed a ratings advantage at 5 p.m. by following "The Oprah Winfrey Show," which aired at 4. But the competition has intensified in the post-Oprah era.