WFTV-Channel 9 anchor Vanessa Echols, a breast-cancer survivor, is literally on the bus to promote mammograms.
Her face decorates Florida Hospital's Mobile Health Coach, which encourages the fight against breast cancer with new urgency and ease.
"We're making the bus come to you. We're getting rid of the excuses," said Sara Channing, a hospital spokeswoman. "You don't need a script."
The co-pay for mammograms will be $35 from Oct. 1 to Dec. 31. Women can visit Healthy100Women to learn more.
The bus aims to drive down a troubling statistic: 50 percent of Central Florida women who should be getting mammograms aren't going for them.
So the bus will come to them.
Echols said she was grateful to help shine the light on women's health issues. On the bus, she strikes a pose to put more muscle behind the fight.
"The mobile unit is just about as convenient as you can hope for," Echols said. "It will be at businesses, churches, community centers. So for all the women who say they're too busy to schedule an appointment for a mammogram, now there's one less excuse."
Channing said the bus is double-booked from now till the end of November. But you can call for the bus at 407-303-4HER.