New logo for the American Athletic Conference (May 30, 2013)
On the day it released its new logo, American Athletic Conference commissioner Mike Aresco said there is much left to finalize as the new league moves forward in its “reinvention.”
The conference is in final stages of selecting its postseason basketball tournament – the site favorites are the FedEx Forum in Memphis for men’s and the Mohegun Sun in Connecticut for women – and Aresco said the process could be done in a week or two, and perhaps sooner.
The American will likely do a one-year deal with the postseason site, Aresco said, and evaluate how the tournament fares before negotiating for 2014 and beyond.
Aresco also said the league was close to releasing its television schedule for the upcoming season, and that it is finalizing details with ESPN on the current package. The American could also announce its 2014 bowl alignments in the “next two weeks to a month,” Aresco said.
“We intend to have a very strong bowl lineup, regardless of what changes are in the system,” Aresco said. “We think we can have as many as six, seven or eight, I wouldn’t even rule out nine tie-ins. I think we’ll have more bowl tie-ins than we had last time.”
The league is “pretty far along” with the plan of launching its own bowl game, Aresco said. Marlins Park in Miami is among the venues that has been discussed.
The league officially released its new logo early Thursday morning – a capital blue letter ‘A’ with a red star in the middle – and Aresco called the mark “a bold, simple, elegant design that is aspirational in nature with the star and we think it’s a unique design.”