Take a closer look at the UCF-adidas relationship based on contracts, e-mails and other documents obtained by the Orlando Sentinel via a public records request.
July 1, 2002: UCF negotiates its first exclusive contract, ending coaches' agreements with Reebok and Nike.
Feb. 27, 2009: UCF notifies adidas it is recruiting Marcus Jordan, who would wear his father's Jordan Brand shoes. During a conference call, adidas sales representatives indicate they would make an exemption for Jordan.
March 27, 2009: Jordan is told he will be allowed to wear Jordan Brand shoes.
April 15, 2009: Jordan signs a national letter of intent to play at UCF.
April 18, 2009: Jordan says during a television interview at the Jordan Classic all-star game that he would be wearing his father's shoes at UCF.
April 20, 2009: Adidas officials raise concerns about Jordan's comments.
May 15, 2009: During a teleconference with UCF, adidas officials say they were upset about Jordan's decision not to wear its shoes and suggest the school's contract should include a new clause that requires UCF to purchase at least $100,000 in adidas products.
July 1, 2009: UCF begins operating under the terms of a $3 million, six-year verbal agreement for apparel, shoes and equipment, but high-level adidas officials refuse to sign the contract.
July 2, 2009: Adidas officials continue to complain about Jordan's shoes.
Aug. 25, 2009: UCF and adidas circulate a revised contract that includes a Jordan clause allowing a player to wear shoes from another company if the logos are covered.
Oct. 15, 2009: Jordan tells the Orlando Sentinel he plans to wear Jordan Brand shoes.
Oct. 16, 2009: UCF and adidas officials meet to discuss the adidas contract. In an e-mail to the Sentinel, adidas spokeswoman Andrea Corso says the company objects to Jordan's shoe choice and places its contract with UCF under review.
Oct. 20, 2009: An adidas representative informs UCF Jordan would be required to wear adidas.
Oct. 27, 2009: UCF rejects adidas' revised contract terms that slash products and compensation provided by the company.
Nov. 4, 2009: Jordan wears a white pair of Air Jordans with no obvious logos during UCF's first exhibition game. During the game, adidas releases a statement that it is ending its relationship with UCF.
December 2009: UCF formally ends its relationship with adidas. The school and adidas will honor the terms of its Aug. 25 contract proposal until June 30, 2010. UCF is now searching for a new shoe and apparel partner.