The citation to her "Robin's Journey" reporting reads: "By allowing her network to document and build a public service campaign around her battle with rare disease, Robin Roberts, 'Good Morning America' co-anchor, inspired hundreds of potential bone marrow donors to register and heightened awareness of the need for even more donors."
Roberts learned earlier this week she is receiving the Arthur Ashe Courage Award at the ESPY Awards this summer.
Another winner was the HBO movie "Game Change," which focused on Sen. John McCain's choice of Gov. Sarah Palin as his running mate in 2008. The Peabody citation said "Game Change" is "a story worthy of Euripides and Robert Ripley."
One of the most pleasant surprises was an award to "Doctor Who" on BBC America. The citation reads: "Seemingly immortal, 50-years-old and still running, this engaging, imaginative sci-fi/fantasy series is awarded an Institutional Peabody for evolving with technology and the times like nothing else in the known television universe."
D.L. Hughley, who survived ejection on "Dancing With the Stars" on Tuesday, was a Peabody winner on Wednesday. He was honored for the Comedy Central special "D.L. Hughley: The Endangered List." The citation reads: "In this provocative satirical documentary, the comedian goes on a crusade to get American black men the same EPA protections afforded snail darters."
In news, CBS' "60 Minutes" won two prizes. They were for the reports "Deception at Duke," about possible fraud behind an experimental cancer treatment, and "Joy in the Congo," about a Congolese orchestra. Scott Pelley reported the Duke story, and Bob Simon reported the Congo story. The prizes were the 19th and 20th Peabody Awards for "60 Minutes."
Pelley will emcee the Peabody ceremony on May 20 in New York.
Other honorees included ABC News for coverage of Superstorm Sandy; CNN's coverage of political unrest in Syria; and HBO's "Real Sports With Bryant Gumbel" for a range of reports, including the lethal hazing of Florida A&M drum major Robert Champion in Orlando.
The George Foster Peabody Awards are administered by the University of Georgia's Grady College of Journalism and Mass Communication.