Jaguars billboards in Orlando

Jaguars billboards in Orlando (Eric DeSalvo / / May 12, 2014)

Blake Bortles is introduced by the Jacksonville Jaguars.

Former UCF quarterback Blake Bortles and the Jacksonville Jaguars are already becoming a match made in marketing heaven.

The Jags purchased three electronic billboard advertisements in Orlando with the message "welcome to the family" and player images for their 2014 NFL draft class. There are 10 billboards in the Jacksonville area with the same image, but a different message that states "welcome to the new generation of Jags football."

Bortles is displayed front and center in his UCF uniform and he's joined by his former UCF running back Storm Johnson, who was selected in the seventh and final round of the NFL draft. Former Florida State linebacker Telvin Smith and Miami offensive guard Brandon Linder are also in the ad.

"Once those [draft] decisions are made we obviously want to introduce them to our fans and engage with our fans," said Dan Edwards, Senior Vice President of Communications. "In this case, it was a unique opportunity to embrace the Orlando fans and the UCF fans with Blake being a first round pick and Storm Johnson in the seventh round."

Edwards said this is the first time the Jags put together a marketing campaign like this following the NFL draft in Orlando. The billboards will stay up for three days. 

One billboard faces west near UCF's campus on University Blvd, one faces east on State Road 50 near Alafaya Trail in the Waterford Lakes, Avalon Park and UCF communities. The final billboard faces north on State Road 436 near the Baldwin Park and Full Sail University communities.

Bortles was formally introduced as the Jaguars new quarterback prospect Friday, following a thrilling NFL Draft night in New York. He finished his UCF career with 7,598 yards, 56 touchdowns, 19 interceptions and completed 65.7 percent of his passes and will challenge Jacksonville's incumbent starter Chad Henne.

"We feel really good about this pick, and we feel like for the future of this franchise it was the right thing to do," Jags General Manager David Caldwell told reporters. 

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