Manziel’s performance also generated 1.8 million media impressions according to Joyce Julius & Associates, which did the study. Media impressions are the number of times a Manziel or Texas A&M were mentioned in a news, internet or television report. It does not include any money made on merchandise, donations or ticket sales according to the report on aggiesathletics.com.
During that time period, the television exposure generated by Manziel and the Aggies performance was more than $7.6 million total according to the study. In regards to print exposure, the school earned close to $7.5 million while internet media value was $20.5 million.
The school also experienced a growth in licensing revenue as well.
Before the start of the 2012 season, the report states that Texas A&M totaled $3.2 million in licensing revenue which was good enough to be ranked 19th nationally. However, over the season, those numbers went up and the school is currently ranked 15th in the country.
Those numbers are sure to be based on Johnny Manziel’s performance, the performance of the team and the move of Texas A&M to the SEC.
Don't forget about Matt's Murschel's weekly mail bag. If you have any college football questions you would like answered or just issues or players you would like his thoughts on please email him at firstname.lastname@example.org. Follow him on Twitter at @osmattmurschel.