Shreveport will once again be the home to the Independence Bowl thanks to a new sponsorship deal with Duck Commander.

The company, made famous by the reality hit television show, ‘Duck Dynasty’ on A&E, agreed to become title sponsor with the bowl game name reverting back to Independence Bowl.  It will now be known as the Duck Commander Independence Bowl. Advocare, the game’s previous sponsor, announced it was not renewing its partnership after the 2013-14 season.

That’s when the Robertson family – owners and creators of Duck Commander company – stepped in.

“The Independence Bowl is proud Duck Commander has agreed to become our new title sponsor,” said current Bowl Chairman, John Hubbard. “Their success has been phenomenal. As we both explored this opportunity, it was clear this national and growing worldwide success could help bring new business relationships to the Independence Bowl and enable us to showcase Louisiana as a Sportsman’s Paradise.”

Willie Robertson, CEO of Duck Commander, says the partnership makes perfect sense.

"College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it’s All-American,” said Robertson, whose father founded the company 42 years ago in West Monroe, La. “Add in its Louisiana location and appreciation of the military and it creates a winning partnership for both parties, It's especially exciting to see our brand help the Independence Bowl create an awesome fan experience."

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