Get ready for a Crist blitz.
To promote his new book – not-so-coincidentally released around the same time he’s mounting a campaign for governor – Charlie Crist will be everywhere this week.
Seriously, you won't be able to flip a channel or walk into a bookstore without running into chatty Charlie.
According to St. Petersblog, Crist is scheduled to start Tuesday morning with a "feature on MSNBC's 'Morning Joe,' followed by an appearance that night on Comedy Central's 'The Colbert Report.' On Wednesday, Crist is slated to appear on CNN's 'Piers Morgan Live.' "
But that’s just the beginning, with additional Crist appearances on CNN, Fox, MSNBC and finally HBO with Bill Maher.
Then, the blog notes, it's off to the bookstores the following week, so Charlie can promote his memoirs -- the book with a title so long, you have to take a breath in the middle: The Party's Over: How the Extreme Right Hijacked the GOP and I Became a Democrat.
The media-blitz strategy highlights one of the biggest campaign differences in the race between Crist, the Democrat, and Republican incumbent Rick Scott:
Charlie wants to get himself in front of as many cameras as possible. Rick, not so much. And for good reasons on both sides.
In fact, while you sometimes see candidates bellyaching that media gives too much attention to one side. I highly doubt you'll see that here. Rick Scott's (effective) strategy in his first election was to stay hidden and let his advertising blitz carry his message. And Scott probably desires a sitdown with Stephen Colbert, Bill Maher -- and maybe even former GOP Congressman Joe Scarborough -- about as much as he desires a root canal.