Air New Zealand teamed up with Sports Illustrated to make what they're calling 'the world's most beautiful safety video.'
Delta recently paid homage to the 1980s in its latest safety video, including cameos from Teddy Ruxpin, Rubik's Cube, ALF and even Kareem Abdul-Jabbar.
Air New Zealand has also enlisted the help of celebrities to help boost the amount of people that actually watch the safety videos before each takeoff.
In what the airline is calling "the world's most beautiful safety video," Air New Zealand has teamed up with Sports Illustrated to feature bikini-clad models, who demonstrate proper safety protocols.
The video, titled "Safety in Paradise" was produced in partnership with Sports Illustrated to mark the 50th anniversary of the magazine's swimsuit edition. Notable models featured in the video include Christie Brinkley, Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.
A behind-the-scenes look at the making of the video was posted to YouTube on Thursday.
Since the news of the video broke, activist groups are criticizing it for being "highly sexualised" and for objectifying women.
Air New Zealand has defended its decision, noting that they did extensive tests with a cross section of customers and staff to ensure the video struck the right balance between entertainment and safety messages.