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Gisele Bundchen

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  • Under Armour surpasses Adidas to become No. 2 sports brand

    Under Armour surpasses Adidas to become No. 2 sports brand
    Under Armour has overtaken Adidas this year in combined apparel and footwear sales to become the second biggest sports brand in the United States.
  • From ballplayers to models, Under Armour is in hot pursuit of big endorsements

    From ballplayers to models, Under Armour is in hot pursuit of big endorsements
    Losing out on signing NBA superstar Kevin Durant to Nike last week could have been a downer for Under Armour, but you wouldn't know it from how the company, its stock and its founder reacted. The Baltimore-based sports brand released a video Tuesday,...

    Under Armour unveils Gisele Bundchen ad

    Under Armour unveils Gisele Bundchen ad
    "Stick to modeling Sweetie." "Is modeling now a sport?" "She's old." "OMG. I love her." Such are the "real comments from critics and supporters" reacting to Under Armour's announcement earlier this week that the brand signed Brazilian supermodel...

    Under Armour signs supermodel Gisele Bundchen

    Under Armour signs supermodel Gisele Bundchen
    Two days after Nike outbid it for NBA superstar Kevin Durant, Under Armour signed Brazilian supermodel Gisele Bundchen to represent the brand. Despite the bad news about Durant, the stock market embraced Under Armour's stock Tuesday as shares shot up...

    Under Armour signs Gisele Bundchen

    Under Armour signs Gisele Bundchen
    Under Armour, in the midst of its biggest-ever campaign targeting women, has signed supermodel Gisele Bundchen, the Baltimore-based sports brand revealed today in a 30-second teaser video on YouTube. "Under Armour announces the signing of Gisele ...