Summer Sale Extended! Get unlimited digital access for 13 weeks for $13.

In-N-Out Burger

Some fast-food menus go healthy, others go whole hog to attract customers

Even for Carl's Jr., the fast-food chain famous for its ads of scantily clad women savoring giant hamburgers, this summer's commercial for the Most American Thickburger was over the top, just like the burger itself. The TV spot featured a swimsuit model in a red-white-and-blue bikini holding a huge beef patty topped with a hot dog, melted cheese and a pile of potato chips. She sat in the bed of an American-flag-adorned pickup truck being driven by a bull rider. The truck was perched on an aircraft carrier that sailed past the Statue of Liberty as fireworks exploded overhead. "What's more American than a cheeseburger?" the announcer said. "This cheeseburger,...