SAN DIEGO — Guard Norman Powell was 6 years old when his uncle brought the tape.
"This time of year, people look at UCLA because of all the national championships," Powell said.
Guard Kyle Anderson, back in New Jersey, would see those four letters every March.
"I was in middle school and I can remember watching Kevin Love and Russell Westbrook playing in the Final Four," Anderson said. "There was this glow about them."
More than one basketball team occupied UCLA's locker room Thursday. Several past Bruins teams are along on this NCAA trip.
It is a big moment for the Golden Hurricane, which will play in its 15th NCAA tournament.
"Getting here was our goal," Tulsa guard James Woodard said. "We want to extend that … We want to make a name for Tulsa."
It is a first step for Bruins players, who already have the name. A 12th national title is where the bar is set. That expectation comes with the UCLA uniform, players say. All they have to do is ask Edney, the program's director of basketball operations.
"I'm glad I don't have to look back and say, 'We didn't win a title,' " Edney said. "Every year we didn't win, it was disappointing. It was upsetting. That's why you come to UCLA."
The Bruins tote that history into Friday's game against a Tulsa team that appears overmatched.
UCLA is judged by its fan base, and pretty much the entire college basketball world, by NCAA tournament success. It's a bill, come due each year, for having John Wooden, who won 10 titles.
"You don't come here unless you understand that tradition, and those championships," Edney said.
Powell was nearly 3 when the Bruins won their last title in 1995. Anderson was barely 2. Yet, the two came to UCLA with the knowledge that they were expected to add an NCAA championship banner … or two.
"We don't hang conference championship banners, and things like that, in Pauley Pavilion," Anderson said. "We hang national championship banners."
Could this be the year? Well, this is the highest the Bruins have been seeded since 2008, when they were a top-seeded team and reached the Final Four for the third season in a row.
The expectations have led to disappointment, like last season.
UCLA stumbled into the tournament without guard Jordan Adams, the team's second-leading scorer, and was summarily dismissed by Minnesota, 83-63, in the first game.