When it comes to Hollywood's hold on everyday fashion, movies frequently steal most of the credit -- two-hour immersions where one comes up coveting Alicia Silverstone's knee-highs in "Clueless" or Jennifer Beals' off-the-shoulder sweat shirt in "Flashdance."
Television is much stealthier.
"The whole idea of episodic television is to get you hooked," says Deborah Nadoolman Landis, founding director of UCLA's David C. Copley Center for the Study of Costume Design. "We start to think of that person not as Sarah Jessica Parker [playing the character of Carrie Bradshaw on 'Sex and the City'] anymore … she becomes that character."
With "wildly successful shows," says Landis, "people get involved...." Sometimes, this involvement extends to their closets.
Carrie Bradshaw -- with her iconic golden nameplate necklace, fancy shoes, flower brooches, and tutus -- is merely one of many TV characters with sartorial impact. In the run-up to Sunday's Emmy Awards, we asked the experts to list some of the iconic TV shows that have impacted our wardrobes.
"The Roy Rogers Show" (1951-57) and "The Roy Rogers and Dale Evans Show" (1962)
Costume Designer: Nudie Cohn, Ray Aghayan and others
Michelle Webb Fandrich, co-author of "Clothing Through American History," says early television fashion trends weren't geared toward women – but, rather, toward their pocketbooks. Parents who sat their children down to watch Roy Rogers and his wife, Dale Evans, found themselves besieged with requests for fringe-heavy cowboy and cowgirl costumes.
"I Love Lucy" (1951-61)
Costume Designers: Elois Jenssen and Edward Stevenson
"[Lucille Ball] was a celebrity, and the things she wore [on her shows] could start trends," says Kevin Jones, fashion historian and curator of the FIDM Museum Collection. "Some things I think of are the shirtwaist dress buttoned up the front and polka dots."
Women embraced this dress design, which was also being shown in fashion magazines at the time, and it became a uniform of sorts, associated with the mid-century housewife.
"The Dick Van Dyke Show" (1961-66)
Costume Designer: Harald Johnson
Then-scandalous form-fitting capri pants were en vogue when Mary Tyler Moore's Laura Petrie danced hers into families' living rooms, causing a stir from advertisers and CBS brass while making the look socially acceptable for housewives
"That Girl" (1966-71)
Costume Designer: Phyllis Garr
At the time "That Girl" was on the air, increasing numbers of women were starting to go to college and enter the work force.