A woman in a bikini is not considered inappropriate, but some have concern about a ten-foot tall blonde in a white swimsuit in Auburn. And now the offending billboard has been replaced.
The woman is promoting California Sun, tanning salons around the Sacramento area. But Thursday morning, her image was covered up by a black tarp spray-painted with the words “no porn in our town”.
California Sun owner Mike Blore was surprised someone considered the billboard porn. "My goodness, we are a very conservative family with two daughters and a young son," he said.
Blore told FOX40 that the ad was shot to represent a confident woman and not a sex symbol. In fact the model, Nicole Duminie, brought 20 bathing suits to the photo shoot and California Sun rejected suits that were deemed “too skimpy” or were string bikinis. Here is the original billboard.
The billboard stands near an elementary school along Highway 49 just outside Auburn pastBell Road.
Apparently the statement was received loud and clear by some, FOX40 was standing-by Thursday afternoon when the billboard was replaced to something a little less controversial.
The new billboard along Highway 49 now promotes animal adoption and shows a photo of a young girl holding what appears to be a golden retriever puppy. All of the puppies on the billboard appear to be clothed.
No word on who covered up the bikini-clad woman billboard.
CBS Outdoor owns the billboard. "Here's a company that doesn't hesitate to put a Viagra ad in a children's show," said Blore. CBS Outdoor didn't return e-mails from FOX40 about why the bikini billboard was taken down.
Blore feels slighted. "Had somebody just called us up and said, 'Hey can you guys re-think what you’re doing,' we wouldn’t be upset.”
FOX40 has put in a call to Placer County officials for comment on the vandalism and whether they will be investigating.
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