RED HAWK CASINO NAMES HEIDI HAMERS VICE PRESIDENT OF MARKETING
PLACERVILLE, Calif. - September 23, 2008 -Red Hawk Casino announced today that Heidi Hamers has been named Vice President of Marketing. Ms. Hamers has more than 16 years of marketing experience in the gaming industry.
Ms. Hamers comes to Red Hawk Casino from Four Winds Casino Resort in New Buffalo, Mich. As vice president of marketing, Ms. Hamers was instrumental in the development of the marketing campaign for the opening of the casino, which features 130,000 square feet of gaming space, six restaurants and a 165-room hotel. She was also responsible for hiring and developing a team of more than 120 marketing employees, which contributed to the successful debut of the property and established Four Winds as the leading gaming resort in the Midwest.
"Heidi is a seasoned veteran with a successful track record of promoting world-class gaming facilities," said Peter Fordham, general manager of Red Hawk Casino. "We are extremely excited to have someone of her caliber on board, as she will play a key role in establishing Red Hawk Casino as the premier gaming destination in Northern California."
"Red Hawk Casino will blend a full complement of gaming excitement with the natural beauty of the Sierra foothills, creating a world-class experience unlike any other in the area," said Heidi Hamers. "I am very excited to be working with Peter Fordham, the Shingle Springs Tribal Gaming Authority and the management company, Lakes Entertainment."
Prior to joining the Four Winds Casino Resort, Ms. Hamers served as corporate vice president of marketing for Grand Casino, overseeing marketing operations at Grand Casino Mille Lacs in Mille Lacs, Minn. and Grand Casino Hinckley in Hinckley, Minn. Ms. Hamers was responsible for direct marketing, promotions, advertising, entertainment, events and player development.
Ms. Hamers also held senior level positions with Harrah's Iowa in Council Bluffs, Iowa; Harrah's Cherokee in Cherokee, N.C.; Treasure Bay Casino in Biloxi, Miss.; Park Place Entertainment in Gulfport, Miss.; New Horizon KIDS QUEST in Plymouth, Minn.; and Grand Casino Coushatta in Kinder, La.
Ms. Hamers holds a Bachelor of Arts in Social Science from St. Cloud State University in St. Cloud, Minn.
About Red Hawk Casino
The Red Hawk Casino is owned by the Shingle Springs Tribal Gaming Authority, an instrumentality of the Shingle Springs Band of Miwok Indians. It is scheduled to open in the fourth quarter of 2008 near Placerville, Calif., located off of Highway 50, just 30 minutes east of Sacramento. The project is being managed by Lakes Entertainment, Inc. and will blend a full complement of gaming excitement with the natural beauty of Northern California. Once complete, the Red Hawk Casino will feature 2,000 slot machines, 75 table games, six restaurants, four bars, and lighted, covered parking. More information can be found at www.redhawkcasino.com.
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