50 years after her debut at New York Toy Fair, Barbie(R) doll celebrates five decades as the world's most popular fashion doll by unveiling a new face and throwing a pink-carpet birthday bash at her real Malibu Dream House(R). Unveiled at the Malibu Dream House(R), the new Bathing SuitBarbie(R) doll is a modernized version of the original 1959 doll and pays homage to Barbie(R) doll's original 1959 price by offering the new doll for $3 during Barbie(R) doll's birthday week (March 9-14 at participating retailers nationwide). The doll debuts a new face with a more natural look, including a thinner jaw line, more almond-shaped eyes, fuller lips and a softer makeup palette using shimmery pink lip shades and neutral eye colors. Always a reflection of fashion, pop culture and aspiration, the new 2009 Bathing Suit Barbie doll sports a two-piece black-and-white bikini trimmed with Barbie(R)'s signature color pink, pink hoop earrings, a flirty high ponytail, and one of today's must-have accessories - a cell phone.

Also in celebration of her birthday, Barbie has moved into a new residence - a real Malibu Dream House(R) - a 3,500-square-foot home in Malibu, decorated by famed "Happy Chic" interior designer Jonathan Adler. The home is a life-size interpretation of Barbie(R)'s much fabled Dream House(R) bringing to life all the fantasy and fashion of Barbie(R) with customized design elements such as skirted, corseted, lace-up "dress" chairs, a chandelier made of Barbie(R) hair, a closet filled with thousands of pink shoes, a sunburst mirror made from 65 Barbie(R) dolls, several pieces from the Barbie Loves Jonathan Adler(TM) home decor collection (launching nationwide in September 2009), and a garage that includes a real Barbie(TM) Volkswagen New Beetle car (all pink with a motorized, pop up vanity in the trunk). The house also features a Barbie(TM) Museum which houses dozens of dolls and art from Mattel's archives, including a rare #1 (1959) Barbie doll, several dolls from throughout the decades and art pieces such as Barbie(TM) paintings by Andy Warhol and Donald Baechlor.

Barbie(R)'s Malibu Dream House(R) played backdrop to an outrageously pink Barbie(R) March 9th birthday party designed by event-planner-to-the-stars Colin Cowie, which included more than 45 celebrities walking the pink carpet, music by DJ AM, specialty cocktails such as the Barbie(TM) "Doll-icious" and "Strawberry Blonde," custom floral centerpieces shaped as stilettos heels and a "plastic fantastic" theme infused throughout the night. Some of the party details include 1,800 pairs of Barbie(R) sized sunglasses, 3,500 pairs of Barbie(R) shoes and 3,500 Barbie(R) handbags used to fill custom designed Lucite tables. Also, 3,000 pink roses make up the centerpieces, 146 pounds of pink candy line the dessert table and 1,030 pounds of ice were used to create an ice sculpture of a birthday cake.

After Malibu, the Barbie(R) Dream House(R) travels to The Palms in Las Vegas, where The Palms' Hot Pink Suite will be transformed into the Barbie(TM) Suite, opening in May 2009. The suite will include several of the Malibu Dream House(R)'s key decor pieces and Jonathan Adler's signature style, allowing girls of all ages to experience the fantasy and fun of Barbie(R)'s Dream House(R).

Barbie(R) Birthdays Around the World:
Barbie(R) celebrations are taking place all around the globe, including events in all major fashion capitals and with world-renowned partners. In Paris,Barbie(R) and one of the trendiest stores in the world, colette, come together, to launch a special Barbie(TM) boutique featuring apparel and accessories for "grown up" Barbie(R) girls, an exhibit of Barbie(R) doll photographed by Karl Lagerfeld and a display of vintage dolls. In Italy, a customized, Barbie(TM) pink FIAT car is being created and famed retailer La Rinascente will have a huge birthday party for celebrities, models, media and VIPs. In the UK, Hamley's will countdown to the birthday with the largest projection screen ever seen in the UK to unveil a holographic movie of Barbie(R) past and present.
In Australia, a 6-foot tall birthday cake based on a Barbie(TM) Rootstein mannequin will deck the First Fleet Steps in Sydney and be dazzled by a celebrity dress designer, hairstylist, jeweler and celebrity cake cutter. In Mexico City, Mexico, the Franz Meyer Museum will host a Barbie(TM) expo with over 200 archived dolls and artifacts, and in Sao Paulo, Brazil, the Barbie(TM) Museu Encantado will showcase 50 incredible collector dolls to celebrate Barbie(R) doll's 50 years. In Tokyo, Japan, an event will take place at the Imperial Hotel, the hotel where the designers of the original Barbie(R) doll stayed while creating the doll in the late 1950s.

Also, Christopher Byrne of "TIME TO PLAY" featured the following toys, in addition to Barbie, that were introduced at the New Toy Fair:

Mattel
Barbie 50th Anniversary Doll - $50
6 and up
Mindflex - Fall 2009 $80
8 and up

Fisher-Price
Trio $24.99 - $74.99
3 and up

Elmo Tickle Hands - $29.99
18 months and up

Hasbro