LOS ANGELES (KTLA) -- It looks like all the hype about the Missoni for Target line worked a little too well. Eager shoppers flooded stores and crashed the company's website Tuesday morning while attempting to get their hands on lower-priced items made by the well-known Italian brand.
Soon after the line became available Tuesday morning, the Target.com site went down and stayed down for more than three hours.
Shoppers aired their frustrations on Twitter, causing the company to do some damage control.
"Target.com appears to be having some issues right now. Please hang tight and check again later," Target said on its Twitter page.
"We understand your frustration. We've reached out to the appropriate teams and they're working to address the issue," the company later tweeted to individual followers.
Target also issued the following statement, apologizing for the issues:
"Providing a positive shopping experience to our guests is important to us and we are working to get the site back up as soon as possible. We apologize for the inconvenience."
Shoppers also flooded local stores, grabbing whatever they could after doors opened. The line for the Target store in West Hollywood was said to have wrapped twice around the block.
The 400-piece collection includes apparel, accessories and housewares and sold out completely in less than two days at a New York City pop-up store which hosted a special celebrity-studded preview event.
Most items in the Missoni for Target line cost around $40, but some higher-ticket items can cost upwards of $599.00.
'Missoni' Shoppers Flood Target Stores, Crash Website
The Italian brand is known for its colorful geometric prints.
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