NEW YORK -- After a weekend of strong online sales, retail websites are rolling out the gimmicks on "Cyber Monday" to draw buyers.
The sales promotions on the Monday after Thanksgiving got their
name from a retail trade group, which promoted the idea that
people, upon returning to work, would log onto their computers
there and shop.
Now it's about the deals online in the way that Black Friday
means a shopping frenzy in stores. In fact, as stores promote Black
Friday discounts online, it's getting harder to tell the difference
between the two as sellers try to grab dollars any way and at any
time they can.
IBM's Coremetrics predicts the discounts, free shipping offers
and other come-ons will make Cyber Monday the busiest online
shopping day of the season.
The promotion follows a weekend that saw strong sales online.
From Thanksgiving through Saturday, online spending rose 14
percent, according to Coremetrics data. It also said shoppers were
buying 15 percent more items per order.
Online research firm comScore reported late Sunday that
e-commerce spending for the first 26 days of November rose 13
percent, reaching $11.64 billion, compared with the same period a
year ago. Black Friday saw $648 million in online sales, marking a
9 percent increase compared with the same day last year.
Thanksgiving Day, helped by merchants' concentrated efforts to push
exclusive deals, enjoyed $407 million in spending, up 28 percent
from Thanksgiving 2009.
Gian Fulgoni, comScore chairman, said in a statement that he is
seeing consumers beginning to buy "online in a more meaningful way
on Thanksgiving Day, which has historically seen low buying
Some retailers had already started touting "Cyber Monday,"
including Amazon.com, which was offering the "Medal of Honor"
Xbox 360 game for $34.99, down from $59.99, and a $499 KitchenAid
Professional stand mixer for $299.99.
Walmart.com is promoting "Cyber Week" discounts from Sunday
through next Friday, including a 24-inch 1080p HDTV for $199.
Online spending is still a relatively small piece of the holiday
pie, between 8 and 10 percent by various estimates. But devotees
are confirmed in their enthusiasm for its convenience.
Scott Miller, a police officer from New York, plans to only shop
online this Christmas.
"All of my shopping is going to be over the Internet," he
said. "Because of my job I don't have enough time to go out,
especially at Christmastime, because I want to catch the (overtime)
Holiday Shoppers Head Online for "Cyber Monday"
Coremetrics predicts Cyber Monday will be the busiest online shopping day of the season.
Watch Eric Spillman's Report
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