LOS ANGELES (KTLA) -- Burger King, which recently revamped its menu with health-conscious offerings, has yanked ads featuring Mary J. Blige promoting its new chicken snack wraps.
th Burger King undergoing a massive makeover that includes new décor, delivery options (?!) and health-conscious menu offerings such as garden salads, snack wraps and real fruit smoothies, the burger house needed a little bit of star power to get folks to take notice.
The jingle isn’t nearly as catchy as McDonald’s iconic Big Mac jingle and just might be so cringe-worthy that it could land Blige on lists of the most embarrassing celebrity commercials of all time. But she will be in good company: the chain also recruited David Beckham, Jay Leno and Steven Tyler, and actresses Salma Hayek and Sofia Vergara for Spanish-market ads.
Maybe knowing that music bloggers would use a slow news day like this to riff on the ad, Burger King disabled embedding. But you can check out the ad here.
For those who keep score in the fast food wars, the Florida-based Burger King was bumped out of second place last month by Wendy's, according to our Money & Co. blog. That’s even after the company dethroned its creepy monarch mascot. The makeover happening now is Burger King’s most ambitious marketing initiative in its 58 years.
Originally published on latimes.com
Burger King Yanks Mary J. Blige Chicken Ads
We've upgraded our reader commenting system. Learn more about the new features.
The Baltimore Sun encourages civil dialogue related to our stories; you must register and log-in to our site in order to participate. We reserve the right to remove any user and to delete comments that violate our Terms of Service. By commenting, you agree to these terms. Please flag inappropriate comments.