Yoplait is used to promoting a healthier lifestyle, but according to the National Eating Disorders Association one of its recent ads did the opposite and promoted anorexia.
The ad under fire addresses a common dilemma we all face: to have dessert or not to have dessert? A slender woman stands in front of the office refrigerator, and has an inner monologue about whether or not she should eat this delicious and fattening cheesecake in front of her.
As she contemplates the different scenarios in her head, a coworker appears and grabs a Raspberry Cheesecake Yoplait Lite. The first woman's decision has been made.
"[For those with eating disorders], opening a refrigerator is like walking off a bridge," said Lynn Grefe, president of NEDA. "And to see this behavior in a commercial tells people with eating disorders, see, it's even on TV. It's ok and normal for my head to go through all these mental exercises."
"I was shocked by how they really nailed it on the head--that's exactly what I thought every time I opened a refrigerator door," Jenni Schaefer told The Huffington Post, who remembers experiencing negatives feelings towards food as young as 4 years old. Scheafer battled anorexia in high school and bulimia in college; she began treatment for her disease when she was 22 years old. Now 35, she considers herself fully recovered and has written two books on recovering from eating disorders.
"When you live with an eating disorder, you divide all foods into "good" and "bad" categories, like the yogurt versus the cheesecake [in the commercial]," Schaefer said. "Pretty soon everything moves into the bad category."
Grefe says that NEDA "applauds" Yoplait and parent company General Mills for agreeing to pull the commercial days after the group voiced concerns.
"We had no idea," Tom Forsythe, VP of Corporate Communications for General Mills, said to the Huffington Post. "The thought had never occurred to anyone, and no one raised the point. We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern. We thought it best to take it down."
What do you think? Should the ad have been pulled and does it promote eating disorders?
@jletofan tweets: @maggiesworld people have nothing else better to do. They should focus their energy on something that helps the issue. Than getting an add pulled that they don't understand. Ughghg
@DJCBS25 tweets: @maggiesworld people are rediculous that ad promotes anorexia just like Weiner is a perfect example of faithfulness in a relationship!
Get in on the dish. Send me your tweets: twitter.com/maggiesworld or emails: firstname.lastname@example.org.
And that's today's helping of Online Dish.
Online Dish: Controversial Yoplait 'Eating Disorder' Ad
General Mills has pulled a TV ad for Yoplait yogurt after the National Eating Disorders Association raised concern that it could serve as a trigger to those with eating disorders.
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