That's what research says about some men when it comes to conspicuous spending and their desire for sexual activity.

New studies by faculty at Rice University, The University of Texas-San Antonio and The University of Minnesota finds that men`s conspicuous spending is driven by the desire to have uncommitted romantic flings.

And gentlemen, sorry to say, but women can see right through it.

Researchers found that just as peacocks flaunt their tails before potential mates, men may flaunt flashy possessions to charm potential dates.

The study found, after polling nearly a 1,000 women, the man with the Porsche was preferred over the man with the Honda as a date but not for marriage.

Women inferred from a man's flashy spending that he was interested in sex without commitment.

It`s a little ridiculous that this is what some universities are now doing studies on.

It`s not like we didn`t already know this about men.