KiKi's Corner: Ben and Jerry's is Removing "All Natural" from its Labels
Ben and Jerry's Peach Cobbler Ice Cream.
The CSPI told the company that B&J should not use the term "all natural" since its products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that happen to be not natural at all.
B&J said they will not alter their recipes but did agree to the change, even though the FDA currently has no formal definition for the word "natural".
Now come on B&J I am a great big fan of the "Peach Cobbler Ice Cream" but you knew that your ingredients were not "all natural."
"The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word 'natural' can and cannot be used to characterize a given ingredient," said CSPI Executive Director Michael F. Jacobson.
Spokesman for B&J Sean Greenwood expects the label change to occur gradually over the next several months. The ingredients will be the same ones B&J has always used, but the company no longer wants to battle over the definition of "all natural," which has different meanings to different people, Greenwood said.