If you’ve noticed a recent bombardment of late night infomercials for workout videos, you’re not seeing things.
All that ad watching leads to buying. When the recession hit, many would skip the gym and those high membership costs and pop in a video instead. That trend continues.
Jay Johnson of Jay’s Boot Camp Fitness teaches classes in the Metroplex, but he and his wife can also be seen in six workout videos.
“We can’t be present everywhere, so that’s the way we duplicate ourselves,” said Jay Johnson.
They produced the videos because they know we all live hectic, busy lives.
“You don’t have to go to a gym, you can do it in your living room,” said Johnson.
Billy Blanks Jr. mixes dance and exercise in his videos and invites the whole family to take part.
“You don’t have to be shy, when you’re at home, nobody is telling you to be sexy or sassy, you can be in your own living room, with the comfortability of knowing not somebody’s watching me,” said Blanks.
You don’t have to have a big production with expensive equipment to get your workout videos out there. One North Texan has put her videos on YouTube, and has gotten half a million hits.
Personal trainer Adrienne White decided to make videos during the Super Bowl Snow Storm of 2011. Her gym was closed for days but she still wanted to work out.
“I could have put a video in, but instead I decided to make one,” said White.
Her hip-hop cardio dance workout has racked up nearly 500 thousand views.
“People have lost weight on it. I have an international audience,” said White.
Of course workout videos have their disadvantages. First off, there’s no accountability.
“So you have to be loyal to yourself to actually get it done,” said Lin Johnson.
Also, it’s easy for boredom to set it. Personal trainers recommend you change up your routine and even find a workout video buddy.
What personal trainers are noticing is with the wide variety of videos out there, working out can be fun, and that means there’s no excuse for skipping that daily exercise.