"I don't like going to school because all of the other kids pick on me. It hurts your feelings."
That’s the message delivered by a child in bleak targeting childhood obesity.
Dr. Jay Ashmore is the Clinical Director of the Behavioral Health Center at Baylor-Plano where he works with people who struggle with their weight.
Dr. Ashmore said the PSA campaign is nothing more than a scare campaign to get parents to make changes.
"They are using it by shock value,” Dr. Ashmore said. “Unfortunately scare tactics, shock values tend not to work in general across any health behavior
Dr. Ashmore said graphic anti-smoking and drug campaigns didn't work and the childhood obesity ads probably won't either.
Children's Healthcare, a co-sponsor of the PSA’s told the Atlanta Journal-Constitution it needed a campaign that shouted "hey, wake up."
Strong4Life which made the PSA’s posted on its website "it's time to wake up."
"Mom, why am I fat,” is a question another youngster asks in another PSA.
Stong4Life said 75% of parents don't consider their kids to be overweight.
Tiffany Nelms watched the ads and said she felt parents were unfairly singled out—she added that everyone from corporations to schools also share in the blame.
She cited her kids physical education classes which she said consists of facebook and cell phones.
"I like it as a shock factor, it is a step but it can't be the only step,” Tiffany said. “There needs to be a lot more progressive steps if they just leave it there at that ad nothing is going to change."
Tiffany said she struggles with her weight and worries her daughter will too when she gets older.
"If it's not rectified in me there is no hope in it being rectified in her," Tiffany said.
Dr. Ashmore disagreed.
"With very few exceptions it's the parents fault,” Dr. Ashmore said. “Parents have control of what children eat; parents have control over how much activity children have. “I can't imagine this it's going to be effective."