Dawn Deal said, "Well, it was kind of my idea. It's something I wanted to do not only for myself as a mammographer, but for my patients."
Debbie Morgan said, "I like the breast cancer ribbon, I like pink, obviously. And, I just thought, you know what, I'm gonna put the word hope above that, because anytime you're diagnosed with breast cancer, there's always hope."
For some of the women, the tattoo is also a personal reminder to be proactive.
Amber Ledesma said, "My grandmother has breast cancer. I have several great aunts that have breast cancer, and honestly for me, I kind of look at it as when I might develop breast cancer, not necessarily if. So, I'm on a mission to find it early in myself and other encourage other women to do that."
The tattoo shop, A Living Canvas, will donate all proceeds for the tattoos to breast cancer research.
Owener Kory Walker said, "We just felt like, if the women are coming in to show their support, we'll do the same. We'll show our support. I mean, it's not about the money, it's about the cause."
IN 2010, more than 200,000 women were diagnosed with the deadly disease.
"A lot of people ask me, 'Has breast cancer increased over the years?'" Deals aid. "I say, 'No. But the amount of people getting mammograms has, therefore we're gonna find more but we're gonna cure more.'"
Robin Eastland said she hopes the tattoos will raise awareness beyond just October.
"Breast cancer is always there," Eastland said. "It's not just October that we need to be thinking about getting those breast exams and taking good care of ourselves. It needs to be year-round, all the time."
Ledesma said, "Maybe, if someone sees it when we're walking down the street one day and decides they should probably go get their mammogram, it will be well worth the effort."