Anthony Graham has been selling produce at the Dallas Farmers Market since childhood for his family-run business, Graham & Sons.
He said an FDA recall on Rocky Ford cantaloupes from Colorado's Jensen Farm has hurt business.
"Right now, it's really hard," Graham said. "A pallet has 52 boxes. I usually sell a pallet a day, now I'm down to half a pallet. So, that's how bad it`s slowed down."
The reason he said people aren't buying up the produce is because of a listeria outbreak linked to the recalled cantaloupes.
Shopper Chelsea Applewhite said, "I probably wouldn't eat it. I'd probably freak out like, 'I can't eat this. I'm gonna get poisoned. I need to go to the hospital right now.'"
In Dallas County alone, three casees of listeria have been confirmed and one is pending -- all linked to the contaminated cantaloupes.
Dallas Co. Health and Human Services Director Zachary Thomspon said, "We've not had any deaths, but we think there'll be additional cases identified in Dallas County, just because of the large majority of shipments that have come into the Dallas-Fort Worth area."
Although the contaminated cantaloupes originated from just one farm in Colorado, the fear it's caused in consumers is affecting vendors around the country.
Graham said, "When people see on the news a specific item, they hear the item. They don't hear the town. Cantaloupe -- that's all they heard. Cantaloupes are bad. It'll give you listeria."
Health officials are warning consumers to be more vigilant in where they buy produce.
Shopper Gene Aguanno said, "I think even if he says it's not from that area, you're still gonna be just a little bit leery about buying cantaloupe right now. I'll probably wait until next year before I eat another cantaloupe."
But some shoppers aren't as concerned.
Dawn Applewhite said, "I asked him where his cantaloupe where from, and he said Arizona. So, I didn`t worry about it."
Aubrey Meyers said, "I think when I hear about an outbreak, I try to be more careful about it. But, generally I think, anytime you buy food, there can be a risk. I'm not gonna stop eating food."
Cantaloupe Listeria Outbreak Hurts Local Vendors