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Diabetes

Ad campaign in Howard targets sugary drink industry

Ad campaign in Howard targets sugary drink industry

A red, inflatable Coca Cola-style bottle floats near the American Beverage Association offices in Washington, D.C., as a group of Maryland teenagers stand outside. The balloon dons the word "diabetes" as one teenager shouts on a megaphone, "Do you get the problem now?"

The scene is part of a TV and social media campaign airing through mid-February in Howard and Baltimore's markets as part of #BevRev, a statewide campaign that targets the American Beverage Association, an organization that represents the non-alcoholic beverage industry.

The Horizon Foundation, an organization that aims to improve health and wellness of Howard County residents, is part of the...

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