Gayle Anderson was live in Azusa to see some of the NEW Rose Parade Float participants for 2011. Gayle feature the following ROSE PARADE FLOAT NEWCOMERS built by Artistic Entertainment Services of Azusa:
  • MESSINA WILDLIFE MANAGEMENT (www.messinawildlife.com): Their Rose Parade Float is "In Good Nature." It depicts a dream garden setting protected safely through the use of Messina Wildife's organic animal management tools. Messina Wildlife Management specializes in organic animal repellant products to stop deer, rabbits, cats, dogs, moles, groundhogs, armadillos, skunks, raccoons, gophers, mice, rats, geese and more!
  • NAMCO BANDAI GAMES AMERICA, INC. (www.namcobandaigames.com): Their Rose Parade Float is "Pac-Man's 30th Anniversary Party." It celebrates Pac Man's 30th birthday party. The video game character grips his birthday cake and leaps more than 50-feet above a castle replicating scenes from the PAC-MAN PARTY video game. Bandai and NAMCO have both fundamentally been entertainment companies. By combining and enhancing Bandai's expertise in character merchandizing and NAMCO's creative strengths through the new NAMCO BANDAI Games, they provide a new level of sophistication in entertainment. NAMCO BANDAI Games' mission is to inspire people around the world and help them enjoy their time to the full. NAMCO BANDAI Games will unrelentingly seek out and take on new challenges as it aims to become the world's most admired videogame maker.
  • QUIKRETE (www.quikrete.com): Their Rose Parade Float is "What America's Made Of." It is inspired by the classic children"s story, "Three Little Pigs." Three individual satellite floats are joined by two bridges to bring their fairy tale to life. The QUIKRETE Companies are the largest manufacturers of packaged concrete in the United States and an innovative leader in the commercial building and home improvement industries. With more than 94 manufacturing facilities in the United States, Canada, Puerto Rico and Central & South America, The QUIKRETE Companies have unsurpassed product distribution and depth. The QUIKRETE Technical Center ensures that professionals and consumers alike are provided with the most innovative and highest quality products available on the market.
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Presented by Honda, the 122nd Rose Parade is themed "Building Dreams, Friendships & Memories" and will take place on Saturday, January 1, 2011 at 8:00 am (PST) in Pasadena. This year's parade features spirited marching bands from throughout the nation, majestic floral floats, and high-stepping equestrian units. The parade will be broadcast live by nine networks: ABC, NBC, Hallmark Channel, HGTV, RFD-TV, KTLA (Tribune), Univision, and Sky Link TV.

This uniquely American event began as a promotional effort by Pasadena's distinguished Valley Hunt Club. In the winter of 1890, the club members brainstormed ways to promote the "Mediterranean of the West." They invited their former East Coast neighbors to a mid-winter holiday, where they could watch games such as chariot races, jousting, foot races, polo and tug-of-war under the warm California sun. The abundance of fresh flowers, even in the midst of winter, prompted the club to add another showcase for Pasadena's charm: a parade would precede the competition, where entrants would decorate their carriages with hundreds of blooms. The Tournament of Roses was born. During the next few years, the festival expanded to include marching bands and motorized floats. The games on the town lot (which was re-named Tournament Park in 1900) included ostrich races, bronco busting demonstrations and a race between a camel and an elephant (the elephant won). Reviewing stands were built along the Parade route, and Eastern newspapers began to take notice of the event. In 1895, the Tournament of Roses Association was formed to take charge of the festival, which had grown too large for the Valley Hunt Club to handle.

The Tournament of Roses has come a long way since its early days. The Rose Parade's elaborate floats now feature high-tech computerized animation and exotic natural materials from around the world. Although a few floats are still built exclusively by volunteers from their sponsoring communities, most are built by professional float building companies and take nearly a year to construct. The year-long effort pays off on New Year's morning, when millions of viewers around the world enjoy the Rose Parade. Approximately 51.9 million Americans watch the Rose Parade on TV, as well as millions of international viewers in 220 territories around the world. In addition, it is estimated that more than 700,000 individuals are present along the parade route on January 1 for the festivities. Approximately 135,000 visitors attended the Post Parade Float viewing area where the floats were on display for 2 1/2 days following the 2010 Rose Parade.

The parade lasts approximately two hours. The Rose Parade begins on Green Street & Orange Grove. It then continues north on Orange Grove then east on Colorado Boulevard to Sierra Madre Boulevard, then north on Sierra Madre Boulevard to Paloma Street - a total of 5 1/2 miles. Curbside viewing is available on a first-come, first-served basis. Curbside camping on the parade route is allowed beginning at noon the day before the parade. For more information on overnight camping restrictions, please see the Rose Parade website, www.tournamentofroses.com. Grandstand seating for the Rose Parade is available through Sharp Seating Company http://www.sharpseating.com, the official Grandstand Seating Provider, (626) 795-4171, from February 1 through December 31. Tickets range from $55-$65. Every person, regardless of age, must have a ticket to sit in the grandstands. However, if a child is two years of age or younger he/she may sit on an adult's lap. If not seated on an adult's lap, each child must have a ticket.

Known as the "The Granddaddy of Them All", the Rose Bowl Game presented by VIZIO kicked off a myriad of college football legacies in 1902. Since then, the game has showcased 17 Heisman Trophy Winners, produced 29 national champions, featured 190 consensus All-Americans and honored 98 college football legends by inducting them into the Rose Bowl Hall of Fame. Continuing the tradition, on January 1, 2011, at 1:30 p.m. (PST) following the Rose Parade, the 97th Rose Bowl Game presented by VIZIO will feature an exciting match-up between the University of Wisconsin Badgers and the Texas Christian University Horned Frogs. As home to the Pac-10 and Big Ten champions, the game will be broadcast exclusively on ESPN and ESPN radio. A limited amount of tickets for the Rose Bowl Game will be available to the public via Ticketmaster. Tickets can be purchased online at Ticketmaster.com or via phone by calling (213) 365-3675. There will be a maximum of two tickets per call and a maximum of four tickets per person. Single tickets are available. Tickets will be priced at $145.00 plus any Ticketmaster handling fees.

FFor more information: Saturday, January 1, 2011 8 am 122nd Rose Parade Presented by Honda Green Street & Orange Grove Pasadena, CA 91105 Visitor Hotline, (877) 793-9911 Visitors' Info line, (626) 449-ROSE www.tournamentofroses.com

For tickets to the Rose Parade Presented by Honda: Sharp Seating Company www.sharpseating.com (626) 795-4171

Saturday, January 1st 2011 1:30 pm (PST) The 97th Rose Bowl Game presented by VIZIO Rose Bowl 1001 Rose Bowl Drive Pasadena 91103 (626) 577-3101 www.tournamentofroses.com

For tickets to the Rose Bowl Game Presented by VIZIO: Ticketmaster www.ticketmaster.com (213) 365-3675

Pasadena Tournament of Roses 391 South Orange Boulevard Pasadena, CA 91184 (626) 449-4100 www.tournamentofroses.com