(Sun Sentinel / May 5, 2014)

Who: Rodney Dunetz, acupuncture physician and doctor of oriental medicine is the founder and owner of The Center for Health and Wellness in Boca Raton.

What: Dunetz is the first acupuncturist to be nominated and consequently to become a finalist for, the Palm Beach County Medical Society's "2014 Heroes in Medicine" award, in recognition as a volunteer complementary therapies practitioner with Hospice by the Sea Inc. in Boca Raton. In 2007, he was a member of Hospice by the Sea's Complementary Therapies Advisory Board, where he helped to build a program offering an array of holistic therapies for the nursing and administrative staff.

How this recognition will boost my career: It provides me with the credibility to help further one of my primary career missions, to build a bridge between traditional health care and natural healing modalities. Additionally, it bolsters the reputation of the entire acupuncture profession.

Resume

Experience: As a youth, I worked with my mother who was a photographic artist, and later in the fashion industry, before opening my clinic in 2008.

Education: Masters in Oriental Medicine from the Atlantic Institute of Oriental Medicine in Fort Lauderdale.

On the job

Top goal this year: To complete a clinical doctorate in oriental medicine and publish my research paper.

Biggest industry challenge: To Increase awareness that acupuncture is becoming more mainstream in the health care system.

Role model: My mother, Ann Dunetz, who was a leader in her profession and way ahead of her time with regard to her natural approach to health. She taught me that challenges are placed before us to be overcome.

Industry wisdom: You must be talented at the technical aspects of the profession, but you also need to be an excellent communicator and have the ability to articulate the benefits of what you do.

Ckent@tribune.com or 954-356-4662, Google+ and Twitter @mindingyourbiz